TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and str